"Matured women are beautiful.","Matured women are stylish."
These kinds of Western concept of beauty have finally started to take root in our country Japan, a country that has long been known as a youth-oriented society. A new class of women have emerged within the generation labeled as "mature", who differ drastically from the traditional image of "middle-aged" women.These women are fashionable and they have their style for lifestyle and fashion, also spending their own rich time beyond their age. They are neat women who might not cling to youth. SUQQU has been born as the brand for such women. SUQQU wants to be a good partner to go in the age while increasing confidence and brightness.
SUQQU is the name from such a desire as overlapping dignified, delicate and matured beauty.