The brand name derives from “a woman rising to her full height.” SUQQU was born in 2003 and commemorates its 15th anniversary this year. Its skincare products and makeup items bring out the beauty of each woman effortlessly with no waste. It enjoys popularity beyond national borders, and captivates women across the globe as the brand symbolizing “J beauty.”
One such woman is Niomi Smart, a popular lifestyle blogger residing in London. She introduces her original recipes in her blog and posts content on exercise, fashion, and beauty. “What I Eat In a Day,” a YouTube channel where she records her daily healthy meals, has a lot of fans around the world. With the themes of “Wellness,”
“Mindfulness,” and “Balanced life,” she advocates living healthy and beautifully. It was probably natural that her sense of beauty and SUQQU’s philosophy, which aims for women to shine beautifully in their everyday lives, eventually crossed over.
Niomi Smart published “Eat Smart,” a collection of her original recipes, in 2016.
A photo shoot was held in London. Morag Ross, who did her makeup, is a spokesperson for SUQQU UK as well as a makeup artist. Engaged in makeup for Cate Blanchett, a great actress, she is also active in the film world.
Before makeup, first condition skin through massaging face muscles. The massage detoxes skin and also has the effect of a facelift and contouring. It helps makeup sit dramatically better. With cream foundation, her skin was finished with a high quality gloss. Eye shadow in many colors adorned her eyes intricately.
Morag is a spokesperson for SUQQU UK as well as a makeup artist. Engaged in makeup for Cate Blanchett, a great actress, she is also active in the film world.
An array of SUQQU products from the regular items to the latest products for autumn in beautiful colors.
Firstly, improve skin condition by "massaging the facial muscles" before applying make-up.
Use multiple eye shadow colors for a chic and elegant, yet playful, touch to complete the make-up.
After finishing the skin with a glow, create intricate gradation on the eyelids, and make the lips look natural. To avoid breaking the subtle balance of the makeup, carefully overlay blush, little by little.
In the 2018 AW Color Collection, held with the theme of “Beauties of nature,” the starting point of Japanese beauty, Niomi gained new attractiveness and looked like she was radiating a different aura from a little while before. Morag Ross said, “It is the confidence that makes women beautiful. The colors and texture proposed by SUQQU make the uniqueness of individual women stand out, which is at another level from the trend, and this gives them confidence to be themselves. When I see a woman discover her own beauty through makeup and start shining confidently, I feel proud of myself for being a makeup artist.”
Also, don't miss the offstage shooting, which includes beauty fads, such as the SUQQU counter at Selfridges, a popular department store for Londoners thanks to its trendy line-up!
Selfridges Oxford Street Department Store
400 Oxford Street LONDON W1A 1AB
Along with eye cream that gives a clear impression to the eyes, the keys to expression, and SUQQU’s richest foundation in its history, Anniversary Compact and Lipstick designed by Tokujin Yoshioka, one of the most famous Japanese product designers, have been added to the Color Collection that brings the origin of Japanese beauty into the fashion of now. In the autumn of the 15th anniversary of SUQQU, the spectacular brilliance displayed in the Collection enhances women’s beauty even more.
Highly recommended products from SUQQU - soon to celebrate its 15th anniversary - are selected.
Choose your favorite.
Photo : KUMI SAITO (model), KENISHI YOSHIDA/no.2 (still)
Makeup : MORAG ROSS
Hair : GOW TANAKA
Styling : KIYOKO MATSUSHITA
Nail : SABRINA GAYLE
Special Thanks to : The Durants Hotel, Mouki Mou
from ELLE Japon Oct.