JAPANESE BEAUTY
in the WORLD

SUQQU, a made-in-Japan brand, is attracting a lot of attention around the world.

The brand name derives from “a woman rising to her full height.” SUQQU was born in 2003 and commemorates its 15th anniversary this year. Its skincare products and makeup items bring out the beauty of each woman effortlessly with no waste. It enjoys popularity beyond national borders, and captivates women across the globe as the brand symbolizing “J beauty.”

WHO IS NIOMI?
Niomi Smart, a popular lifestyle blogger residing in London.    

One such woman is Niomi Smart, a popular lifestyle blogger residing in London. She introduces her original recipes in her blog and posts content on exercise, fashion, and beauty. “What I Eat In a Day,” a YouTube channel where she records her daily healthy meals, has a lot of fans around the world. With the themes of “Wellness,”
“Mindfulness,” and “Balanced life,” she advocates living healthy and beautifully. It was probably natural that her sense of beauty and SUQQU’s philosophy, which aims for women to shine beautifully in their everyday lives, eventually crossed over.

Niomi Smart published “Eat Smart,” a collection of her original recipes, in 2016.    
http://www.niomismart.com/

NIOMI'S MAKEUP

Behind-the-scenes of makeup by Morag Ross, an artist active around the world

A photo shoot was held in London. Morag Ross, who did her makeup, is a spokesperson for SUQQU UK as well as a makeup artist. Engaged in makeup for Cate Blanchett, a great actress, she is also active in the film world.

Before makeup, first condition skin through massaging face muscles. The massage detoxes skin and also has the effect of a facelift and contouring. It helps makeup sit dramatically better. With cream foundation, her skin was finished with a high quality gloss. Eye shadow in many colors adorned her eyes intricately. 

Morag is a spokesperson for SUQQU UK as well as a makeup artist. Engaged in makeup for Cate Blanchett, a great actress, she is also active in the film world.

An array of SUQQU products from the regular items to the latest products for autumn in beautiful colors.

Firstly, improve skin condition by "massaging the facial muscles" before applying make-up.

Use multiple eye shadow colors for a chic and elegant, yet playful, touch to complete the make-up. 

After finishing the skin with a glow, create intricate gradation on the eyelids, and make the lips look natural. To avoid breaking the subtle balance of the makeup, carefully overlay blush, little by little.

In the 2018 AW Color Collection, held with the theme of “Beauties of nature,” the starting point of Japanese beauty, Niomi gained new attractiveness and looked like she was radiating a different aura from a little while before. Morag Ross said, “It is the confidence that makes women beautiful. The colors and texture proposed by SUQQU make the uniqueness of individual women stand out, which is at another level from the trend, and this gives them confidence to be themselves. When I see a woman discover her own beauty through makeup and start shining confidently, I feel proud of myself for being a makeup artist.”

Attention-drawing spot frequented by Londoners

Also, don't miss the offstage shooting, which includes beauty fads, such as the SUQQU counter at Selfridges, a popular department store for Londoners thanks to its trendy line-up! 

Selfridges Oxford Street Department Store
400 Oxford Street LONDON W1A 1AB
+44-20-7318-3956


JAPANESE BEAUTY

The beauty sense of Japanese women is constantly being updated

Along with eye cream that gives a clear impression to the eyes, the keys to expression, and SUQQU’s richest foundation in its history, Anniversary Compact and Lipstick designed by Tokujin Yoshioka, one of the most famous Japanese product designers, have been added to the Color Collection that brings the origin of Japanese beauty into the fashion of now. In the autumn of the 15th anniversary of SUQQU, the spectacular brilliance displayed in the Collection enhances women’s beauty even more.

  1. Extra Rich Glow Cream Foundation, seven shades in all, ¥10,000 (Going on sale on September 7)
  2. Designing Color Eyes, 11 and 10 from the right, ¥6,800 for each
  3. Intense Rich Eye Cream, 13g, ¥18,000 (Going on sale on October 5)
  4. 2018 15th Anniversary Color Compact 102 ¥7,000 (Limited sale on September 7)
  5. Glow Touch Eyes; From the right: 101 (limited color) 02, 03, 04, 05 ¥3,700 for each
  6. 2018 15th Anniversary Lipstick; From the right: 105, 101; ¥3,500 for each (Limited sale on September 7)

CATALOG

Highly recommended products from SUQQU - soon to celebrate its 15th anniversary - are selected.
Choose your favorite.

Silver, like star dust, perfectly contours the eye lids.

GLOW TOUCH EYES 01
¥3,700

Yellow-tinted Sparkling Gold for glossy finish.

GLOW TOUCH EYES 02
¥3,700

Light Brown, akin to Japanese pampas grass, adds a special effect to the eyes.

GLOW TOUCH EYES 03
¥3,700

Chic Khaki is reminiscent of leaves glistening in the morning dew to create a calm finish.

GLOW TOUCH EYES 04
¥3,700

Sunrise Pink tinged with a dawn blue blends comfortably with the skin.

GLOW TOUCH EYES 05
¥3,700

The contrast of orange and blue adds an alluring mystery to the eyes. 

DESIGNING COLOR EYES 10
¥6,800

Beautiful palette with a warm gradation like autumn leaves.

DESIGNING COLOR EYES 11
¥6,800

The effect of rich serum-like moisture with transparent Peony Pink renders a lighter complexion.

TREATMENT PRIMER SPF20/PA++
¥6,000

The renewal of a very popular cream foundation. With enhanced skincare while retaining a lustrous glossiness.

EXTRA RICH CREAM FOUNDATION 7shades
¥10,000 (9/7 on sale)

Cream for face muscle massage to ensure stable strokes without finger slippage. Featuring strong hydration, it is used also as a cream mask.

MUSCULATE MASSAGE & MASK CREAM
¥10,000


Photo : KUMI SAITO (model), KENISHI YOSHIDA/no.2 (still)
Makeup : MORAG ROSS
Hair : GOW TANAKA
Styling : KIYOKO MATSUSHITA
Nail : SABRINA GAYLE
Special Thanks to : The Durants Hotel, Mouki Mou

from ELLE Japon Oct.

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