2019
AW Color Collection 

  • on release
  • Friday, August 2, 2019

The dusky beauty of dewy ‘urumi’ - hazy colors, beautiful and languorous.

Urushi is a Japanese version of an ancient type of lacquerware from the Far East that made its way to the West, and is now appreciated worldwide.
From the varied colors distinctive of urushi, SUQQU has selected this autumn to feature urumi, a shade which lies somewhere between red and black.
The name of the shade is thought to derive from ’urumi’, Japanese for ‘moisture’.

Here at SUQQU, we have adapted urumi into a dusky-toned color, with a fresh, moisture-rich look and feel — the kind of color that brings out the taste and refinement of the mature woman.
Our collection of urumi makeup, refined and full of character, is designed to give your expression just a touch more lustre, and a vitality that’s elegant and languorous.
Urumi as adapted by SUQQU has distinctive allure - a smooth, sophisticated lustre imbued with the nostalgia and warmth of soil and sand, all aglow with moisture. A color truly befitting the Japanese autumn and winter.

Its subtle yet eye-catching lustre sparkles over color that’s muted and hazy, like frost on autumn grass and flowers, like winter sunlight through a windowpane.
A new type of color, rich in moisture and beautifully languorous, to add allure this autumn season to the life of the mature woman.

TONE TOUCH EYES

Stunning colors with three kinds of lustre.
Fifteen, imaginative, single-color eyeshadows, with colors and light effects full of playfulness.

NEW

TONE TOUCH EYES

    15 new shades

COLOR VARIATION

FROST

SILK

STELLAR

RECOMMENDED LOOK

Sophisticated Look

1. Apply shade 04 to the outer corner of eye.
2. Apply shade 10 to the inner corner of eye.
3. Add shade 14 to the center of lid to harmonize other shades.
4. Finish with Color Ink Liquid Eyeliner 03 for a truly modern look.

Elegant Look

1. Apply shade 01 to eyelid and the outside of lower lash line.
2. Lightly layer shade 05 over 01.
3. Draw “V” with shade 14 on the inner corner of the eye.

Intelligent Look

1. Apply shade 11 to the lid, avoiding the outer corner of eye.
2. Apply shade 09 to contour the outer corner of the eye, as well as applying a small amount to the lower lash line.
3. Apply shade 03 lightly under the brow.

Mysterious Look

1. Apply shade 02 to the lid.
2. Layer shade 02 to make a gradation.
3. Draw shade 02 along the outside of lower lash line, and also apply a small amount of shade 15 to inner corner of eye.
4. Create a pearly, translucent finish.

Sophisticated Look

1. Apply shade 05 to the outer corner of eye.
2. Apply shade 04 to the inner corner of eye.
3. Draw “V” with shade 15 on the inner corner of the eye.

Intelligent Look

1. Apply shade 03 to the outer corner of eye.
2. Apply shade 08 to the inner corner of eye.
3. Draw “V” with shade 13 on the inner corner of the eye.

DESIGNING COLOR EYES​

2 new shades / 1 limited shade

A four-shade eyeshadow palette with dusky, natural colors that delight in a seasonal wintry sparkle. Made to blend well with the skin to achieve an effortlessly sophisticated look.  

13 TSUKIKASUMI
Dull Purple x Orange Bronze

Layer the orange bronze over the muted purple for a soft yet sophisticated look.

14 IROURUSHI
Delicate Brown x Shimmer Red

Layer the sparkly, shimmering red over the delicate, natural brown, for an alluring, feminine look.

126 AORYUUSEI [limited]
Night Black x Starry Blue

Layer the glittering blue over the translucent black, for a high-fashion look that’s smoky yet lustrous.
MODEL USE

COLOR INK LIQUID EYELINER

3 limited shades

Three vivid, limited-edition colors for chic eyes – a stylish mix of sultriness and sophistication.

103 CHIC KHAKI [limited]

Khaki that blends well with the skin, bringing definition to the eyes and giving you a subtle yet sophisticated look.

104 AUTUMN ORANGE [limited]

Orange that combines brightness with autumnal elegance, emitting a sparkly, red- bronze lustre.

105 CAT PINK [limited]

A vivid pink to add a touch of playfulness to your eyes.
MODEL USE

PURE COLOR BLUSH

2 new shades / 1 limited shade

Gradation blusher in natural colors that blend softly into the skin, perfect for the look where the focus is on eyes and lips.

10 USUMOYA
Warm Rose x Tender Beige

A dusky, warm rose, with a skin-toned beige that blends seamlessly, for a natural and feminine glow.
MODEL USE

11 HANASUSU
Caramel Brown x Honey Pink

A natural, darker brown that can be used for contouring, alongside a honey pink with just the right amount of yellow, for a sharp, high-fashion look.

115 BENITSURARA [Limited]
Bloody Red x Crystal Blue

A bloody red that seems to glow from within, with a translucent blue over the top, creating a natural complexion that is effortlessly chic and sophisticated.
MODEL USE

MOISTURE RICH LIPSTICK

2 new shades / 3 limited shades

With one stroke you’ll enjoy a truly modern-looking lustre. Unique colors that toy playfully with dusky tones and multi-colored glitter.

11 RINKU

A dusky rose, carefully muted, blends well into the skin while brightening up the color of the lips.

12 KINICHOU

A chestnut brown that is soft and gentle, whose exquisite golden tinge makes it just the look for autumn.
MODEL USE

111 FUSUBEIRO [limited]

A sparkly chocolate, with multi-colored shimmer particles, sparkling atop a deep reddish-brown.

112 FUYUHANABI [limited]

A dazzling aurora pink, with blue and pink shimmer particles on a clear, blue- toned pink.
MODEL USE

113 KUROURUMI [limited]

A glittery black that can be worn as a chic, dark lip color on its own, or layered over other colors to add depth and a daring shimmer.
MODEL USE

WATER COLOR LIP INK[Limited]

3 limited shades

Limited-edition, tinted lip color that offers a clear, lush and moisture-rich lustre.
※contains menthol (Refreshing ingredient)

101 MIZUURUSHI [limited]

Clear scarlet with a natural red color, for luscious lips.

102 JYUMITSU [limited]

Clear amber that adds a touch of freshness with its juicy, citrus-like golden tinge.
MODEL USE

103 SUMIKASANE [limited]

Clear plum, a shade darker than the natural color of your lips, for a chic look.

NAIL COLOR POLISH

3 limited shades

The serenity of autumn and the sophistication of winter. Fingertips that express your unique personality, and the spirit of the season.

118 NIBISUNA [limited]

A sophisticated charcoal brown that blends well with the skin and suits any sort of style, its red and blue tones being balanced perfectly.
MODEL USE

119 KOIGAKI [limited]

A rich bitter orange, muted and dusky.For a mature look that evokes ripe persimmon, and conveys calm and brilliance.

120 SUKASHIYO [limited]

A clear, light navy with a lustre fresh and chic - because dark navy can seem rather cold and forbidding.
MODEL USE

MODEL USE


  • WATER COLOR LIP INK 102 JYUMITSU [limited]
  • NAIL COLOR POLISH 120 SUKASHIYO [limited]

  • DESIGNING COLOR EYES 126 AORYUUSEI [limited]
  • COLOR INK LIQUID EYELINER 105 CAT PINK [limited]
  • PURE COLOUR BLUSH 115 BENITSURARA [limited]
  • MOISTURE RICH LIPSTICK 112 FUYUHANABI [limited]
  • MOISTURE RICH LIPSTICK 113 KUROURUMI [limited]
  • NAIL COLOR POLISH 118 NIBISUNA [limited]


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