The name "SUQQU" is inspired by
Japanese expression of “a woman rising to her full height”.
She is graceful, independent, fresh, and shining.
SUQQU was born to support women living
in the present by proposing evolving "seasons"
and giving colorful touch to their heart.
A more toned, streamlined and sharper jawline.
A healthy blush and glow.
GANKIN MASSAGE™ is a SUQQU original methodology
that gives you a healthier, more carefree look, in just three minutes.
GANKIN MASSAGE™ gets down to the beauty fundamentals,
working on the facial muscles around the bone structure,
and promoting lymph flow and blood circulation,
for refined, glowing skin that serves as a beautiful base
for your skincare and makeup.
SUQQU's skincare fulfills, unwinds skin,
and “straightens its posture.”
Refreshed and comfortable whether seen or touched.
The SUQQU's unique “serum first routine”
creates a chain of hydration.
It is a spectacular answer to the skin
that is always pressed for time.
SUQQU's color collections,
each given a beautiful name, reflect four seasons.
The colors are fresh yet mysterious, fragile yet vivid,
that provide new expression on your face.
It enhances your creativity and gives you joy of makeup
looking into a mirror everyday.
Packaging design is inspired by minimalist black and fieldstone.
The stores offer natural and comforting mood in refined space.
SUQQU is all designed to be beautiful even before the moment it touches your skin.
SUQQU’s own beauty theory approaches innate beauty of individuals
through a simple, streamlined, effortless care routine that activates skin.
Seeking for innate beauty, SUQQU has found the elements –
muscle, skeletal framework, and flow of lymph and blood.
Muscles support the skin and make smiles and beautiful expressions into appearance. Trained muscles provide the skin with firmness and resilience, and produce upward-looking expressions.
Muscles also play a role as a pump to promote flow of blood and lymph. If the skin leaves an impression of being visibly supple and beautiful, it is closely related to the muscles.
If the bone framework is beautiful, the muscles and subcutaneous tissue are also beautiful, and the flow of lymph and blood is smooth. The basics of SUQQU massage and makeup is to apply them while being attentive to the bone framework.
If you are conscious of a beautiful skeletal framework, even skin quality will be conditioned beautifully as a result. The bone is part of the essence of beauty.
If the flow is disrupted, the innate 3D beauty of the face – translucent and vigorous beauty – will be hindered.
By massaging face muscles, the flow of lymph and blood improves, leading all to innate beauty.