Confidence. Freedom. Individuality.
Stand up straight. Adopt a striking posture. And go where your heart leads you.
True beauty is not about comparing ourselves to others. It is about being beautiful in our own way. SUQQU is dedicated to creating products that work in harmony with the skin and the individual to draw forth each person’s brilliance and expression whatever the season.
Witnessing how SUQQU’s signature serenity swiftly segues into the most dynamic kind of beauty is an exhilaration we aspire for all our customers to experience.
Because we believe natural excitement towards life, also shines from the skin.
The name “SUQQU” is derived from the Japanese ideophone of “a figure rising to their full height.” Representing renewal, radiance and grace with a dignified and independent spirit.
The name "SUQQU" comes from the Japanese expression of "a figure rising to their full height.” Representing renewal, radiance and grace with a dignified and independent spirit.
A complexion that exudes beauty in the stillness of the mirror and becomes even more exquisite as your face lights up in the flow of movement and time.
The values behind SUQQU were instilled into the brand through collaboration with creators well-versed in the beauty of “movement” from the film industry. Values that have been passed down from generation to generation.
SUQQU aims to inspire the “season” into your skin and endows it with the radiance of life in the moment.
A complexion that exudes beauty in the stillness of a mirror becomes even more exquisite as your face lights up in the flow of movement and time.
SUQQU's values were born through collaboration with creators who are well versed in the beauty of "movement" in the film, and have evolved and been passed on from generation to generation.
From a unique perspective, SUQQU inspires the "season" into your skin, and gives it the radiance of life in the movement.
Pure and clear skin that looks even more beautiful over the flow of time.
From our skincare to our makeup, SUQQU nurtures and enhances the expression of radiance with precision in a multi-dimensional approach.
Inspired by the flow of movement and the present moment, SUQQU-cared skin glows from within.
Well-toned, defined facial contours, natural blush and radiance.
SUQQU’S original GANKIN MASSAGE™ awakens your complexion and relaxes muscle tension in only three minutes.
Pure and clear, skin looks even more beautiful over time.
From skincare to makeup, SUQQU nurtures and enhances the expression of radiance with precision, in a variety of ways.
Inspired by the flow of movement and the present moment, skin glows from within.
A breath of lustre and luminosity to the skin.
Glowing skin is an outward expression of vitality itself.
Inner radiance projects strength and confidence.
Skin that can face up to life.
Crystallising life’s inner glow.
An opulent and lustrous texture that comes alive on the skin.
Sublime in the stillness of the mirror.
Even more beautiful as your face lights up with renewed vitality.
This is the essence behind SUQQU’s base makeup.
Reawaken your makeup.
Our colours are neither experimental nor do they play safe.
SUQQU’s exquisite shades invite you to discover different facets of yourself. Your spirit and individuality. Each shade is inspired by the array of wonderful colours from Japan’s 72 microseasons and created with artisanal craftsmanship.
Iconic colours formulated with precision for ultimate performance.
Why follow seasonal trends? Take your own direction.
Make each season your own with SUQQU.
SUQQU introduces its original method “GANKIN MASSAGE”.
The long-selling eyelash curler is launched.
Initially, our curler was not for commercial sale and existed as a tool for in-store services, due to popular demand it was released.
SUQQU is awarded marie claire’s PRIX D’EXCELLENCE DE LA BEAUTE
SUQQU’s first overseas counter opens at the Isetan store in Bangkok, Thailand.
One of SUQQU’s many signature products, the first cream foundation is launched . Based on the concept of “transforming glow”.
‘Designing Color Eyes’ a quad eyeshadow palette is conceived and becomes SUQQU’s feature products since its launch.
SUQQU’s 15th Anniversary - a pop-up event is held under the theme Impact of Beauty.
The popular quad eyeshadow palette is relaunched as ‘Signature Color Eyes’ becoming the latest hero product for SUQQU.
SUQQU opens 70+ stores worldwide.