SUQQU The Foundation

SUQQU The Foundation

SUQQU The Foundation

NEW

THE FOUNDATION

The Foundation 3 Products

Available from Thursday 7th of September


The new foundation from SUQQU conditions the skin to be at its most exquisite best, to lead to a beauty beyond bare skin, with a glow that reaches new heights.

The rich creamy texture is luxuriously dense for enhanced coverage whilst avoiding an overly made-up & heavy impression. With a mesmerizing rich glow and luxurious texture, this latest cream foundation imparts luminescence for a refined glow.

5 models wearing foundation

THE FOUNDATION

NEW 24 Shades | £75 | 30g


SUQQU The Foundation product

Richer texture for smoothness and refined glow


Containing syrupy oils to the balance the formula and create a luxuriously rich texture, it glides on effortlessly and leaves the skin feeling silky and smooth.

Enhanced coverage and skin adherence, keeps makeup feeling comfortable for hours


Model with foundation pot

In the pursuit of a glowing finish, powders have been added to enhance the lustrous finish without sacrificing richness. Which results in a refined complexion that offers coverage with a radiant look.

Thanks to a well-balanced blend of fine-grained clay minerals, the foundation stays fresh while tightly adhering to the skin. It creates a beautiful finish that lasts for hours without smudging.

Three stage glow that transforms over time


From the perspective of creating a beautiful glow that transforms over time, rather that hiding sebum that develops, The Foundation mixes with it and elevates it into a lovely lustre.

A beautiful, long-lasting finish is achieved by making the skin radiant, allowing individuality to shine through.

Top Note: On Application, Middle Note: Blended In, Last Note: Over Time

Top Note: On Application, Middle Note: Blended In, Last Note: Over Time

Top Note: On Application, Middle Note: Blended In, Last Note: Over Time

Top Glow (After application): Moisture-rich, clean, light fresh glow.
Middle Glow (Blended In): Pearlescent pigments in the formula reflect light for a bright, even glow.
Last Glow (Over time): The sebum and foundation mix properly, increasing transparency and giving a smooth, natural glow.

Luxuriousness that envelops the skin, formulated with 13 Japanese beauty ingredients


The rich cream contains ingredients exclusively sourced in Japan, meaning there is greater transparency of their origins.

*Aloe Barbadensis Leaf Extract, Camellia Sinensis Leaf Extract, Hydrolyzed Silk, Angelica Keiskei Leaf/Stem Extract, Olea Europaea (Olive) Leaf Extract, Prunus Yedoensis Leaf Extract, Camellia Japonica Seed Extract, Angelica Acutiloba Root Extract, Hibiscus Esculentus Fruit Extract, Citrus Junos Peel Extract, Pyrus Malus (Apple) Fruit Extract, Laminaria Japonica Extract, Alpinia Speciosa Leaf Extract

Impressions

Quote mark open

SUQQU have yet again blown me away with how innovative they are with making foundations that feed your skin with ingredients whilst creating a luminous and even coverage. The new foundation “THE FOUNDATION” takes over from the classic much loved creamy THE CREAM FOUNDATION

Patsy O'Neil

I love THE FOUNDATION because it's really hydrating and leaves a gorgeous velvety texture on your face. I love that it is diverse in the sense of it comes in 24 fantastic shades and the colour matching for darker skin tones is on point!

Pauline Briscoe

I first discovered SUQQU and THE CREAM FOUNDATION in 2020 and since then have not strayed from it or the brand. The formulations are sophisticated and elegant, sitting on the skin comfortably for hours without ever masking or appearing heavy. The new THE FOUNDATION has to be my star product.

Morgan Fargo

Quote mark close

Discover your perfect ‘personal’ shade with ease from 24 exquisite colours


There are 24 shades to choose from, split over 3 different undertones, to cater to a variety of needs and individual styles.

The Foundation Shade Map image guide

The Foundation Shade Map image guide

The Foundation Shade Map image guide

SPF30: 020, 025, 030, 035, 040, 050, 105, 110, 115, 125, 130, 140, 155, 205, 210, 220, 240, 260
SPF25: 060, 165, 180, 265, 280, 290

Shade Guide

  • Swatch Shade Model

    • NEW
      205
  • Swatch Shade Model

    • NEW
      105
  • Swatch Shade Model

    • NEW
      210
  • Swatch Shade Model

    • NEW
      110
  • Swatch Shade Model

    • NEW
      115
  • Swatch Shade Model

    • NEW
      020
  • Swatch Shade Model

    • NEW
      220
  • Swatch Shade Model

    • NEW
      025
  • Swatch Shade Model

    • NEW
      125
  • Swatch Shade Model

    • NEW
      030
  • Swatch Shade Model

    • NEW
      130
  • Swatch Shade Model

    • NEW
      035
  • Swatch Shade Model

    • NEW
      240
  • Swatch Shade Model

    • NEW
      040
  • Swatch Shade Model

    • NEW
      140
  • Swatch Shade Model

    • NEW
      050
  • Swatch Shade Model

    • NEW
      155
  • Swatch Shade Model

    • NEW
      260
  • Swatch Shade Model

    • NEW
      060
  • Swatch Shade Model

    • NEW
      165
  • Swatch Shade Model

    • NEW
      265
  • Swatch Shade Model

    • NEW
      280
  • Swatch Shade Model

    • NEW
      180
  • Swatch Shade Model

    • NEW
      290

The Foundation product

THE FOUNDATION

With a mesmerizing rich glow and luxurious texture, this latest cream foundation imparts luminescence for a refined glow.

24 Shades | £75 | 30g

Full Ingredients

The Foundation 165, 180, 265, 280, 290
  • Aqua, Cyclopentasiloxane, Paraffinum Liquidum, Butylene Glycol, Diphenylsiloxy Phenyl Trimethicone, Maltitol, Ethylhexyl Methoxycinnamate, Talc, Sorbitan Isostearate, Dipropylene Glycol, Glycerin, Tribehenin, Petrolatum, Phenoxyethanol, Isopropyl Titanium Triisostearate, Titanium Dioxide, Chlorphenesin, Disteardimonium Hectorite, Hydrogenated Lecithin, Sodium Dehydroacetate, Mica, Sodium Lauroyl Aspartate, Hydrolyzed Collagen, Zinc Chloride, Tin Oxide, Alcohol, BHT, Camellia Japonica Seed Extract, Sodium Hyaluronate, Hydrolyzed Silk, Laminaria Japonica Extract, Angelica Acutiloba Root Extract, Prunus Yedoensis Leaf Extract, Angelica Keiskei Leaf/Stem Extract, Pyrus Malus Fruit Extract, Olea Europaea Leaf Extract, Citrus Junos Peel Extract, Tocopherol, Aloe Barbadensis Leaf Extract, Hibiscus Esculentus Fruit Extract, Alpinia Speciosa Leaf Extract, Camellia Sinensis Leaf Extract, May Contain(+/-) : CI 77491, CI 77492, CI 77499
The Foundation 020, 025, 030, 035, 040, 050, 060, 105, 110, 115, 125, 130, 140, 155, 205, 210, 220, 240, 260
  • Aqua, Titanium Dioxide, Cyclopentasiloxane, Paraffinum Liquidum, Butylene Glycol, Diphenylsiloxy Phenyl Trimethicone, Maltitol, Ethylhexyl Methoxycinnamate, Talc, Sorbitan Isostearate, Dipropylene Glycol, Glycerin, Tribehenin, Petrolatum, Aluminum Hydroxide, Phenoxyethanol, Isopropyl Titanium Triisostearate, Hydrated Silica, Chlorphenesin, Disteardimonium Hectorite, Hydrogenated Lecithin, Sodium Dehydroacetate, Mica, Sodium Lauroyl Aspartate, Hydrolyzed Collagen, Zinc Chloride, Tin Oxide, Alcohol, BHT, Camellia Japonica Seed Extract, Sodium Hyaluronate, Hydrolyzed Silk, Laminaria Japonica Extract, Angelica Acutiloba Root Extract, Prunus Yedoensis Leaf Extract, Angelica Keiskei Leaf/Stem Extract, Pyrus Malus Fruit Extract, Olea Europaea Leaf Extract, Citrus Junos Peel Extract, Tocopherol, Aloe Barbadensis Leaf Extract, Hibiscus Esculentus Fruit Extract, Alpinia Speciosa Leaf Extract, Camellia Sinensis Leaf Extract, May Contain(+/-) : CI 77491, CI 77492, CI 77499, CI 77947
  • *
    *In order to provide our customers with a reliable product experience, we always strive to promptly improve and update our products and formulations. Please refer to the ingredient list on the product package you receive for the most up to date product specifications.

The Foundation will be available from 7th of September at Selfridges, Harrods & Liberty. 5th of October at Cult Beauty.
Select a logo to visit.

  • Selfridges

  • Liberty London

  • Harrods

  • Cult Beauty

The Loose Powder

The Loose Powder

The Loose Powder

THE LOOSE POWDER

NEW Single Shade | Puff Included |£65 | 20g


SUQQU The Loose Powder product

A fine, feathery translucent veil, both smooth and light. SUQQU’s best-ever loose powder has arrived.

Even more luxurious, the new package design defines SUQQU's sophistication.

The glossy black top and sleek gold sides suggest a refined glow, while the smooth undulations convey the smoothness of the foundation. The brand's sophistication is reflected in its sleek and contemporary packaging design.

The coherent new design of The Foundation and The Loose Powder communicates the luxury of these base makeup items.

Ultimate smoothness and lightness from SUQQU


To befit the ultimate luxury and refined finishing touch of SUQQU, the powder is generously formulated with high levels of amino acid-based powders* for smoothness and softness. These primary features can be felt as soon as it’s applied to the skin and lack of dryness can be felt after continued application.

Left: Smooth amino acid-based powder  /  Right: Angular powder
Image for illustrative purposes only.

Animo Acid blocks - Illustrative purposes only

Animo Acid blocks - Illustrative purposes only

Animo Acid blocks - Illustrative purposes only

*Amino acid-based powders: The particles are less angular than sheet type powder and have a smoother feel on the skin. It effortlessly blends with the skin and has great adhesion without leaving a powdery feel.

Fine, feathery powder enhances the lustre of foundation and adjusts to skin over time


For high transparency without dullness the powder uses ‘Clearness Veil’ lamellate. It supresses whiteness that is a characteristic of powders, giving a lustrous and translucently sheer finish.

It enhances the skin’s natural beauty and foundation by minimising the appearance of pores and fine lines, resulting in a silky and radiant complexion. It beautifully blends with foundation and sebum as time passes to give a polished look.

Misty pink hue for a natural toning effect on the skin


The misty pink hue with a bluish undertone resembles the translucent quality of dawn's light. The fine pearlescent pigments add a natural and glamorous brightness to the skin without the product separating from the skin.

The Loose Powder product

THE LOOSE POWDER

Translucent finishing powder, with feathery light feeling and luxurious finish.

Single Shade | Puff Included |£65 | 20g
 

Full Ingredients

The Loose Powder
  • Lauroyl Lysine, Calcium Sulfate Hydrate, Magnesium Myristate, Mica, Talc, Chlorphenesin, Sodium Dehydroacetate, Silica, Dimethicone, Alumina, Hydrogenated Polyisobutene, Phenoxyethanol, Palmitic Acid, Tin Oxide, Benzoic Acid, Isopropyl Titanium Triisostearate, CI 15850, CI 77120, CI 77491, CI 77499, CI 77891
  • *
    *In order to provide our customers with a reliable product experience, we always strive to promptly improve and update our products and formulations. Please refer to the ingredient list on the product package you receive for the most up to date product specifications.

The Loose Powder will be available from 7th of September at Selfridges, Harrods & Liberty. 5th of October at Cult Beauty.
Select a logo to visit.

  • Selfridges

  • Liberty London

  • Harrods

  • Cult Beauty

Want to be first for new collections?

Join other beauty lovers on our newsletter list for the latest news & offers.

Discover this collection and more at our selected stockists:

SQU-UK-SL600200-Selfridges

SQU-UK-SL600200-Harrods

SQU-UK-SL600200-Liberty

SQU-UK-SL600200-CultBeauty

Home - SUQQU logo

  • btn_instagram


© SUQQU All Rights Reserved.

Use of cookies

We require your consent to the use of cookies before you can visit this website.
I consent to the use of cookies.

COOKIES

We are sorry that you have decided not to use cookies.
Unfortunately, our website does not work optimally without the use of cookies. Hence, you will be unable to visit this page.
If you would like to change your mind and authorize the use of cookies at this time, please click here.

About cookies

We, E’quipe, LTD. in Japan, use cookies on our webpages to improve our webpages, including enhancing information, services provided and the ease of use of the webpages, and on some pages, to authenticate membership for login, customize the service contents or distribute advertising based on browsing history. A cookie is an electronic file that is transmitted from a particular webpage to a browser viewing that page which can be retrieved later to distinguish a customer’s computer.
We also use a system operated by a provider other than us for use of cookies. For more details, see here.
You can disable or delete cookies in your browser settings. However, this makes certain services, including services requiring login, unavailable.

Use of cookies

We require your consent to the use of cookies before you can visit this website.
I consent to the use of cookies.

Use of the cookie information by 3rd party service providers

In order to analyze user access and optimize advertising distribution, E’quipe, LTD. have acquired statistical website usage information through cookies or web beacons operated by 3rd party service providers (*1) and also distributed advertising via 3rd party service provider on their websites. The cookie information used for access analysis or advertising distribution by 3rd party service providers cannot be used to distinguish an individual. E’quipe, LTD. in conjunction with 3rd party service providers have optimized and distributed advertising (ex. retargeting advertising and behavior targeting advertising) based on the customer’s previous access to RMK.SUQQU website or other website with a combination of 1st party cookie (ex. Google Analytics Cookie) and 3rd party cookie (ex. DoubleClick Cookie).

(*1) 3rd party service providers whom E’quipe, LTD. engage for web access analysis and advertising distribution refers to the following companies.
For details of cookie information use by 3rd party service providers, please visit their website linked below.
If you wish to disable cookies (opt-out), please access the opt-out pages of each 3rd party service provider described below and follow the steps to disable cookies. Please note that disabling cookies (opting-out) may restrict use of some services.

Service for optimization of advertising distribution

Service for website access analysis

List of opt-out pages

Opt-out page for Google Inc.: https://adssettings.google.com?hl=en
Opt-out page for Google Inc. DoubleClick cookie: https://support.google.com/ads/answer/7395996?hl=en
Opt-out page for Yahoo Japan Corporation: http://btoptout.yahoo.co.jp/optout/preferences.html
Opt-out page for FreakOut, Inc.: https://js.fout.jp/info/privacy_en.html
Opt-out page for Facebook, Inc.: https://www.facebook.com/ads/website_custom_audiences/
Opt-out page for D.A.Consortium Inc.: http://feedback.impact-ad.jp/optout?a=mone

Use of Google Analytics

E’quipe, LTD. use Google Analytics on their websites to collect information for marketing and promotion, conduct statistical analysis of website usage, perform maintenance and management, and solve problems. Even though Google Analytics collects user information via cookies, information that can be used to identify an individual is not collected. User information collected by Google Analytics via cookies shall be managed by Google in accordance with Google’s privacy policy.
If you refuse to have your information collected by Google Analytics on E’quipe, LTD. websites, you can suspend collection of information by enabling the Google Analytics Opt-out Add-on on the following Google page.
Google Analytics Opt-out Add-on
https://tools.google.com/dlpage/gaoptout?hl=en

For more details on the information collected by Google Analytics and Google’s privacy policy, please visit the following Google websites. Please note that none of the E’quipe, LTD. shall be responsible for any damages resulting from the use of Google Analytics services.
Google Analytics Terms of Services
https://www.google.com/analytics/terms/gb.html
Google Policy and Terms
https://policies.google.com/privacy?hl=en

Page Top