ABOUT SUQQU
The essence of living beautifully.
Confident. Free. Just being yourself.
Stand up straight. Adopt a posture with attitude. And go where your heart takes you.
Remember, true beauty means not comparing yourself to others but being
beautiful in your own way.
To bring out the brilliance of individuality, your personal expression of each season.
SUQQU is dedicated to working in harmony with the skin and the individual.
It’s exhilarating to see how SUQQU’s signature serenity swiftly segues into the most dynamic kind of beauty once applied.
Because excitement about life that springs from within, also shines from the skin.
THE STORY OF SUQQU
Origin of the brand name
The name "SUQQU" comes from the Japanese expression of "a figure rising to their full height.” Representing renewal, radiance and grace with a dignified and independent spirit.
Living beauty
A complexion that exudes beauty in the stillness of a mirror becomes even more exquisite as your face lights up in the flow of movement and time.
SUQQU's values were born through collaboration with creators who are well versed in the beauty of "movement" in the film, and have evolved and been passed on from generation to generation.
From a unique perspective, SUQQU inspires the "season" into your skin, and gives it the radiance of life in the movement.
SUQQU’s RADIANCE
Pure and clear, skin looks even more beautiful over time.
From skincare to makeup, SUQQU nurtures and enhances the expression of radiance with precision, in a variety of ways.
Inspired by the flow of movement and the present moment, skin glows from within.
BEAUTY METHOD
GANKIN
MASSAGETM
More toned, defined facial contours. Natural blush and radiance.
SUQQU’S original GANKIN MASSAGE™ awakens your complexion and relaxes muscle tension in just three minutes.
PRODUCTS
SKINCARE
A breath of luster and light on skin.
Glowing skin is an outward expression of vitality itself.
Inner radiance attracts others because it projects confidence.
Skin that can face up to life.
BASE MAKEUP
An outward expression of life’s inner glow.
A rich, lustrous texture that comes alive on the skin.
Sublime in the stillness of the mirror.
But even more beautiful as your face lights up with life.
This is the essence of SUQQU’s base makeup.
COLOR MAKEUP
Reawaken your makeup.
Our colors are not crazy. Neither do they play safe.
SUQQU’s nuanced shades invite you to discover different facets of yourself. Your spirit and individuality.
They are created with the delicate Japanese sense of beauty and a strong appreciation of craftsmanship.
Inspiring colors, formulated with precision for ultimate performance.
Why follow seasonal trends? Take your own direction.
Make each season your own with SUQQU.
HISTORY
2003 | Introducing SUQQU’s original method of "GANKIN MASSAGE”. Launch of the long-selling eyelash curler. Initially this item was not for sale and existed as a tool for in-store services, but it became so popular with consumers that it was launched for sale. |
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2006 | SUQQU received marie claire’s PRIX D'EXCELLENCE DE LA BEAUTE SUQQU's first overseas store was opened in the Isetan store in Bangkok. |
2016 | One of SUQQU’s signature products, the first cream foundation was born based on the concept of "shifting glow.” |
2017 | ‘Designing Color Eyes,’ a four-color palette of eyeshadows, was conceived and has been a highly popular item since its launch. |
2018 | 15th anniversary. A pop-up event was held under the theme "Impact of Beauty". |
2021 | The popular four-color palette of eyeshadows was relaunched as ‘Signature Color Eyes,” a new representative product for the brand. AQUFOS line, based on the concept of “Clear Radiance”. |
2023 | The 20th anniversary. The theme is “Spectrum of Beauty.” This is the first time the brand has produced the eyeshadow to order. |
NOW | Operates more than 60 shops worldwide, including in Japan, the UK, Thailand, Taiwan, and South Korea. |
SUQQU's commitment for a beautiful world for the future
SUQQU will continue its various initiatives for society and the environment and move forward toward a beautiful and bountiful future with sincerity through abundant creativity.
SUQQU’s artists and skincare specialists
SUQQU’s specialists have an extensive knowledge of beauty techniques.
We help enhance your charm.