SUQQU's commitment for a beautiful world for the future
SUSTAINABLE ACTIONS
The essence of living beautifully.
Since its inception, SUQQU has been renewing seasonal beauty while
valuing the radiance of each individual.
The appreciation of true beauty beyond the surface level is
intertwined with the aesthetics of our unique societies and
environments.
SUQQU will continue its various initiatives for society and the
environment and move forward toward a beautiful and bountiful future
with sincerity through abundant creativity.
Supporting education for nurturing substantial values
There are girls in low-income communities in Asia and Africa who are
unable to attend school.
Since 2021, we have been supporting the Girls Education Support Program
by donating to a certified nonprofit organization, Room to Read Japan.
Our goal is to provide education that nurtures substantial
values, helping girls to lead enriched lives and appreciate the
diversity of beauty.
As part of our initiative, which we started in 2021 for International
Women's Day, we donated one day's worth of the Girls Education Program
for every purchase made at SUQQU counters*1 in department
stores nationwide or on SUQQU official online store. Each year, we
donate funds equivalent to 40,000 days to support the Girls Education
Program. We will continue to support girls worldwide to grow into
independent adults, confident in their potential and future.
Support Program Report
In 2026, thanks to the generous support of our customers, we were able to donate funds equivalent of 40,000 days of educational programs to Room to Read Japan, which provides support to girls in Asia and Africa from low-income backgrounds.
To celebrate International Women’s Day on March 8th, we ran a
special campaign from Friday February 27th to Friday March 27th,
2026. During the campaign, for every purchase of eligible products
made at SUQQU counter*1 in department stores across Japan, as well
as at SUQQU official online store, we donated an amount.
Eligible products:
Nail Color Polish 171 / 172, Makeup Fix Mist HARUNOKOU （陽の香）
Room to Read
About Room to Read
Established in 2000 with the belief that educating children can change the world, this certified nonprofit organization aims to create a world free from illiteracy and gender inequality. It has provided education to over 50 million children in 28 countries through partnerships with governments and organizations. Please visit the website to learn more about the organization's activities and how to make donations. http://japan.roomtoread.org/
Creating for the future
SUQQU believes that beauty is inseparable from the health of the environment. All the paper we use for our products is FSC-certified*1. We are also making a shift towards producing refillable products to reduce plastic waste. Some of lip and powder products come with refillable packaging. It is packaging that is both exciting to handle and eco-friendly.
Attention to sustainability thrives in stores
The drive of SUQQU to be eco-friendly is evident in our stores, where we
welcome customers.
We are committed to effectively using resources and reducing waste by
incorporating recycled materials into our SUQQU consultant uniforms and
shop displays.
The paper used for leaflets and shopping bags distributed in our stores
is certified by the FSC*1.
We use reusable cloth gift wraps for presenting gifts that express
special sentiments. Our commitment to meeting customer needs includes
minimizing packaging waste to conserve resources.