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SUQQU's commitment for a beautiful world for the future SUSTAINABLE ACTIONS

The essence of living beautifully.

Since its inception, SUQQU has been renewing seasonal beauty while valuing the radiance of each individual.
The appreciation of true beauty beyond the surface level is intertwined with the aesthetics of our unique societies and environments.
SUQQU will continue its various initiatives for society and the environment and move forward toward a beautiful and bountiful future with sincerity through abundant creativity.

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Supporting education for nurturing substantial values

Supporting education for nurturing substantial values

There are girls in low-income communities in Asia and Africa who are unable to attend school.
Since 2021, we have been supporting the Girls Education Support Program by donating to a certified nonprofit organization, Room to Read Japan. Our goal is to provide education that nurtures substantial
values, helping girls to lead enriched lives and appreciate the diversity of beauty.
As part of our initiative, which we started in 2021 for International Women's Day, we donated one day's worth of the Girls Education Program for every purchase made at SUQQU counters*1 in department stores nationwide or on SUQQU official online store. Each year, we donate funds equivalent to 40,000 days to support the Girls Education Program. We will continue to support girls worldwide to grow into independent adults, confident in their potential and future.

*Excluding duty-free and self-service shops
Supporting girls' education support programs

Support Program Progress Report

In 2024, thanks to the generous support of our customers, we were able to donate the equivalent of 40,000 days of educational programs to the non-profit organization Room to Read Japan, which provides support to girls in Asia and Africa from low-income backgrounds.

Support program

1) We ran a special campaign from March 1st (Friday) to March 15th (Friday) to celebrate International Women’s Day on March 8th. During the campaign, for every purchase made at the SUQQU corner*1 in department stores across Japan or through the SUQQU official online store, we donated an amount equivalent to one day’s worth of education to the girls’ education program.

2) In honor of International Day of the Girl on October 11th, a portion of the proceeds from skincare product purchases at SUQQU corner*1 in department stores across Japan and from the SUQQU official online store was donated to girls’ education. This initiative ran from October 4th to October 18th.

*1 Excluding duty-free and self-service stores.
Room to Read

Room to Read
About Room to Read

Established in 2000 with the belief that educating children can change the world, this certified nonprofit organization aims to create a world free from illiteracy and gender inequality. It has provided education to over 39 million children in 182,000 communities in 23 countries through partnerships with governments and organizations. Its goal is to support 40 million children by 2025. Please visit the website to learn more about the organization's activities and how to make donations. http://japan.roomtoread.org/

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Creating for the future

Creating for the future

SUQQU believes that beauty is inseparable from the health of the environment. All the paper we use for our products is FSC-certified*1. We are also making a shift towards producing refillable products to reduce plastic waste. The Moisture Glaze Lipstick, which was launched in January 2024, comes with refillable packaging. It is packaging that is both exciting to handle and eco-friendly.

*1 FSC is a global nonprofit organization that strives to promote responsible forestry practices worldwide.

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Attention to sustainability thrives in stores

Attention to sustainability thrives in stores

The drive of SUQQU to be eco-friendly is evident in our stores, where we welcome customers.
We are committed to effectively using resources and reducing waste by incorporating recycled materials into our SUQQU consultant uniforms and shop displays.
The paper*1 used for leaflets and shopping bags distributed in our stores is certified by the FSC.
We use reusable cloth gift wraps and ribbons containing recycled PET for presenting gifts that express special sentiments. Our commitment to meeting customer needs includes minimizing packaging waste to conserve resources.

*1 FSC is a global nonprofit organization that strives to promote responsible forestry practices worldwide.

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