SUQQU THE FOUNDATION e
"Evolving glow" unfolds into pure clarity.
As time passes, beauty itself transforms.
SUQQU's ultimate cream foundation enters a new chapter.
Launch on Friday, 4th September 2026
Shades: 12 shades (Asia) Size: 30g
Price: 14,300 yen w/tax (13,000 yen w/o tax)
【SPF25・PA++】 020、105、110、115、125、200、205、210、220
【SPF30・PA++】 025、030、130
- *SPF is an index that indicates protection against UVB rays, and PA is a classification that indicates protection against UVA ray. Please consider it as a guide when choosing the product. It is more effective when used together with other products with UV protection.
Evolving cream foundation
- "Evolving glow," refined even further
- A high level of adherence
- A seamlessly refined complexion
Key Feature
Feature 1
Turning the passage of time into beauty.
"Evolving glow," refined even further.
Rather than concealing the natural oils that emerge as time passes, this foundation embraces them, elevating them into a beautiful radiance. From the moment of application, to after it has blended into the skin, to hours later, the expression of glow continues to evolve — designed to let each person's individuality come to life.
![The image of [shifting luster]](https://www.suqqu.com/medias/2608-makeup-sec02-img01-en.png?context=bWFzdGVyfGltYWdlc3w3MTA4N3xpbWFnZS9wbmd8YURJNEwyZ3pNaTh4TURRNU9URTFPRGd6TlRJek1DOHlOakE0TFcxaGEyVjFjQzF6WldNd01pMXBiV2N3TVMxbGJpNXdibWN8MWUxMDU3ZDE3NGYxYzkyNDU2N2U5MWRhMGU1YWVlYjUxNDAwNmNhZjdmZDBmOGQ0N2YxNWJkNjRmNGU3OTE5Zg)
Using the new Ultra-Dispersion Seamless Veil Process, now with a smoother texture that balances richness and creaminess.
Feature 2 A beautiful finish that feels as if it has become one with the skin.
It creates a thin, even veil over the skin's surface for a high level
of adherence.
Through multidimensional correction that makes use of light and
texture, it achieves the delicate balance: high coverage without the
look of heaviness.
Formulated with TFe Complex (mositurizing)*.
*Aloe Barbadensis Leaf Extract, Camellia Sinensis Leaf Extract, Hydrolyzed Silk, Angelica Keiskei Leaf/Stem Extract, Olea Europaea (Olive) Leaf Extract, Prunus Yedoensis Leaf Extract, Camellia Japonica Seed Extract, Angelica Acutiloba Root Extract, Hibiscus Esculentus Fruit Extract, Citrus Junos Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Laminaria Japonica Extract, Alpinia Speciosa Leaf Extract, Sodium Hyaluronate
Usage Image
Shade Map
A 12-shade range to create your ideal complexion
#200, a new lighter shade with a rose undertone has been added to meet
the demand for lighter skin tones.
With an even more complete shade range, SUQQU offers diverse colors to
help create each person's ideal complexion.
![[THE FOUNDATION e] color shade map](https://www.suqqu.com/medias/2608-makeup-sec03-img01-en.jpg?context=bWFzdGVyfGltYWdlc3wxMzkyNDl8aW1hZ2UvanBlZ3xhREV5TDJneU1DOHhNRFE1T1RFMU9URTJNamt4TUM4eU5qQTRMVzFoYTJWMWNDMXpaV013TXkxcGJXY3dNUzFsYmk1cWNHY3xlMDE3ZWM3ZGRkMmE1YTBjNDg5NWIxM2U3N2YzMTJiNGRhMGU4OWM4NTEzOTc1MjU1NzZkZWFkMDNlNTAxMWI5)
3 Steps of "The" Base Makeup
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STEP 1 Primer
THE PRIMER
Size: 30g Price: 11,000 yen w/tax SPF15 PA+
Embody nobility and inner confidence with a single application. A primer creates the depth of light, unveiling a clear complexion.
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STEP 2 Foundation
THE FOUNDATION e
Size: 30g Price: 14,300 yen w/tax
A smoother texture that balances richness and creaminess, it forms an even veil of radiance across the skin.
Embraces the natural oils, elevating them into a beautiful radiance.
THE LIQUID FOUNDATION e
Size: 30mL Price: 11,000 yen w/tax
12 shades (Asia)
A texture that feels fresh yet delivers excellent coverage.
A long-lasting, highly luminous, beautifully glowing finish. -
STEP 3 Powder
THE LOOSE POWDER
【puff attached】Size: 20g Price: 11,000 yen w/tax
The translucent veil, both smooth and light, is like a fine, feathery cloak.
SUQQU's best-ever loose powder has finally arrived.
