Evolving beauty proposal for sophisticated individuals, embracing diverse and transforming value of beauty

SUQQU is contributing to Sustainable Development Goals (SDGs).


International Women’s Day Support Program

Since its birth, SUQQU supports women that represent grace, style, and confidence as the brand mission.
On March 8, the world celebrates International Women's Day, a day for recognizing women and giving back to the important people in our lives. In that same spirit, we will establish a donation program to gift girls in low-income communities an education that foster "rich values” and encourages a life of “embracing diverse and transforming value of beauty”

In the support program carried out in March 2021, we were able to donate an amount equivalent to 40,000 days of Room to Read's Girls' Education Program.
SUQQU continues to support the campaign.

During this period, for each purchase from SUQQU stores in Japan or the official SUQQU online shop, a donation equal to a one-day educational program for girls in low-income communities in Asia and Africa will be made to the NPO Room to Read Japan.

Room to Read's Girls' Education Program has four focus areas: life skills, mentorship, family & community engagement, and material support.
We hope that girls all over the world can be confident in their potential and believe in their future to become independent, confident women. SUQQU will continue to support the program.


Room to Read Organization

RTR Logo_centered tagline_color

Room to Read was founded in 2000 on the belief that “World Change Starts with Educated Children” and focuses on developing literacy skills among children in primary education and supporting girls in secondary education, in low-income economies. The organization uses innovative models to bring about deep and systematic change at two of the most important stages in a child’s education. It collaborates with local communities, partner organizations and governments to help primary school children develop literacy skills and reading habits, as well as equip girls with essential life skills for their future independence and to help them complete secondary education. To date, Room to Read has helped 23.0 million children from 20 countries in more than 40,700 communities.
Please visit http://japan.roomtoread.org/ for more information.

Environmental Initiatives

SUQQU promotes environmentally friendly initiatives from the perspective of ESG and resource conservation. Shopping bags and gift wrapping are provided according to the customer's request at stores.



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We, E’quipe, LTD. in Japan, use cookies on our webpages to improve our webpages, including enhancing information, services provided and the ease of use of the webpages, and on some pages, to authenticate membership for login, customize the service contents or distribute advertising based on browsing history. A cookie is an electronic file that is transmitted from a particular webpage to a browser viewing that page which can be retrieved later to distinguish a customer’s computer.
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In order to analyze user access and optimize advertising distribution, E’quipe, LTD. have acquired statistical website usage information through cookies or web beacons operated by 3rd party service providers (*1) and also distributed advertising via 3rd party service provider on their websites. The cookie information used for access analysis or advertising distribution by 3rd party service providers cannot be used to distinguish an individual. E’quipe, LTD. in conjunction with 3rd party service providers have optimized and distributed advertising (ex. retargeting advertising and behavior targeting advertising) based on the customer’s previous access to RMK.SUQQU website or other website with a combination of 1st party cookie (ex. Google Analytics Cookie) and 3rd party cookie (ex. DoubleClick Cookie).

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E’quipe, LTD. use Google Analytics on their websites to collect information for marketing and promotion, conduct statistical analysis of website usage, perform maintenance and management, and solve problems. Even though Google Analytics collects user information via cookies, information that can be used to identify an individual is not collected. User information collected by Google Analytics via cookies shall be managed by Google in accordance with Google’s privacy policy.
If you refuse to have your information collected by Google Analytics on E’quipe, LTD. websites, you can suspend collection of information by enabling the Google Analytics Opt-out Add-on on the following Google page.
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For more details on the information collected by Google Analytics and Google’s privacy policy, please visit the following Google websites. Please note that none of the E’quipe, LTD. shall be responsible for any damages resulting from the use of Google Analytics services.
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