Toward the unknown “season,”
with grace and flexibility

Stand straight and tall

Stand straight and tall

Stand straight and tall

The name expresses “a woman rising to her full height.”
She is graceful, independent, fresh, and shining. 
To propose evolving “seasons” suited for women living now,
To support their wish to become beautiful,
And to give a colorful touch to them,
SUQQU was born.

Toward relaxed skin with straight posture

Toward relaxed skin with straight posture

Toward relaxed skin with straight posture

Its skincare fulfills, unwinds skin, and “straightens its posture.”
Refreshed and comfortable whether seen or touched.

The “face muscle massage” for three minutes in the morning and at night has been the
bestseller for 15 years since its debut.
The “system of applying serum first” unique to SUQQU simply creates a chain of hydration.
It is a spectacular answer to the skin that is always pressed for time.

Envelop a glow in season with ease

Envelop a glow in season with ease

Envelop a glow in season with ease

If your skin looks tired, it is because you forgot to renew the “glow.”
Faster and more delicately than anyone else, add a “glow” that looks its best now.
With SUQQU foundation, your skin will become more beautiful as you move and live.

Always make now your “season”

Always make now your “season”

Always make now your “season”

Colors, each given a beautiful name, reflecting four seasons,
configure the SUQQU color makeup palette.
The colors go well with you, but you will find fresh, mysterious,
fleetingly vivid, unexpected expressions.

Just looking into a mirror excites you.
It always reminds you of the fun of makeup, full of creativity.

Evolving with you comfortably

Evolving with you comfortably

Evolving with you comfortably

Packages may remind you of links to minimalist black or fieldstone.
The shop, exuding a dignified, refined feel, is so natural and comfortable that
you feel as if it draws you back into memory.
SUQQU is all designed to be beautiful even before the moment it touches your skin.

Minimalist beauty

Minimalist beauty

Minimalist beauty

SUQQU’s own beauty theory approaches innate beauty of individuals
through a simple, streamlined, effortless care routine that activates skin.
Seeking for innate beauty, SUQQU has found the elements –
muscle, skeletal framework, and flow of lymph and blood.

Muscle

Muscles support the skin and make smiles and beautiful expressions into appearance. Trained muscles provide the skin with firmness and resilience, and produce upward-looking expressions.
Muscles also play a role as a pump to promote flow of blood and lymph. If the skin leaves an impression of being visibly supple
and beautiful, it is closely related to the muscles. 

Skeletal framework

If the bone framework is beautiful, the muscles and subcutaneous tissue are also beautiful, and the flow of lymph and blood is smooth. The basics of SUQQU massage and makeup is to apply them while being attentive to the bone framework.
If you are conscious of a beautiful skeletal framework, even skin quality will be conditioned beautifully as a result. The bone is part of the essence of beauty.

Flow of lymph and blood

If the flow is disrupted, the innate 3D beauty of the face – translucent and vigorous beauty – will be hindered.
By massaging face muscles, the flow of lymph and blood improves, leading all to innate beauty.

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