SUQQU’s logo

SUQQU’s logo

SUQQU’s logo

ABOUT SUQQU

The essence of living beautifully.

Confident. Free. Just being yourself.
Stand up straight. Adopt a posture with attitude. And go where your heart takes you.

Remember, true beauty means not comparing yourself to others but being
beautiful in your own way.
To bring out the brilliance of individuality, your personal expression of each season.
SUQQU is dedicated to working in harmony with the skin and the individual.

It’s exhilarating to see how SUQQU’s signature serenity swiftly segues into the most dynamic kind of beauty once applied.
Because excitement about life that springs from within, also shines from the skin.

  • THE STORY OF SUQQU

    THE STORY OF SUQQU

    THE STORY OF SUQQU

  • BEAUTY METHOD

    BEAUTY METHOD

    BEAUTY METHOD

  • PRODUCTS

    PRODUCTS

    PRODUCTS

  • HISTORY

    HISTORY

    HISTORY

THE STORY OF SUQQU

Origin of the brand name

The name "SUQQU" comes from the Japanese expression of "a figure rising to their full height.” Representing renewal, radiance and grace with a dignified and independent spirit.

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Origin of the brand name

The name "SUQQU" comes from the Japanese expression of "a figure rising to their full height.” Representing renewal, radiance and grace with a dignified and independent spirit.

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Living beauty

A complexion that exudes beauty in the stillness of a mirror becomes even more exquisite as your face lights up in the flow of movement and time.
SUQQU's values were born through collaboration with creators who are well versed in the beauty of "movement" in the film, and have evolved and been passed on from generation to generation.
From a unique perspective, SUQQU inspires the "season" into your skin, and gives it the radiance of life in the movement.

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Living beauty

A complexion that exudes beauty in the stillness of a mirror becomes even more exquisite as your face lights up in the flow of movement and time.
SUQQU's values were born through collaboration with creators who are well versed in the beauty of "movement" in the film, and have evolved and been passed on from generation to generation.
From a unique perspective, SUQQU inspires the "season" into your skin, and gives it the radiance of life in the movement.

SUQQU’s RADIANCE

Pure and clear, skin looks even more beautiful over time.
From skincare to makeup, SUQQU nurtures and enhances the expression of radiance with precision, in a variety of ways.
Inspired by the flow of movement and the present moment, skin glows from within.

BEAUTY METHOD

GANKIN
MASSAGE
TM

More toned, defined facial contours. Natural blush and radiance.
SUQQU’S original GANKIN MASSAGE™ awakens your complexion and relaxes muscle tension in just three minutes.

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GANKIN MASSAGETM

Pure and clear, skin looks even more beautiful over time.
From skincare to makeup, SUQQU nurtures and enhances the expression of radiance with precision, in a variety of ways.
Inspired by the flow of movement and the present moment, skin glows from within.

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PRODUCTS

Image: AQUFONS series, lush image

Image: AQUFONS series, lush image

Image: AQUFONS series, lush image

SKINCARE

A breath of luster and light on skin.

Glowing skin is an outward expression of vitality itself.
Inner radiance attracts others because it projects confidence.
Skin that can face up to life.

Image: THE FOUNDATION and the textures​

Image: THE FOUNDATION and the textures​

Image: THE FOUNDATION and the textures​

BASE MAKEUP

An outward expression of life’s inner glow.

A rich, lustrous texture that comes alive on the skin.
Sublime in the stillness of the mirror.
But even more beautiful as your face lights up with life.
This is the essence of SUQQU’s base makeup.

Image: An array of color makeup products​

Image: An array of color makeup products​

Image: An array of color makeup products​

COLOR MAKEUP

Reawaken your makeup.

Our colors are not crazy. Neither do they play safe.

SUQQU’s nuanced shades invite you to discover different facets of yourself. Your spirit and individuality.
They are created with the delicate Japanese sense of beauty and a strong appreciation of craftsmanship.

Inspiring colors, formulated with precision for ultimate performance.
Why follow seasonal trends? Take your own direction.
Make each season your own with SUQQU.

HISTORY

2003

Introducing SUQQU’s original method of "GANKIN MASSAGE”.
Launch of the long-selling eyelash curler.
Initially this item was not for sale and existed as a tool for in-store services, but it became so popular with consumers that it was launched for sale.

2006

SUQQU received marie claire’s PRIX D'EXCELLENCE DE LA BEAUTE
SUQQU's first overseas store was opened in the Isetan store in Bangkok.

2016

One of SUQQU’s signature products, the first cream foundation was born based on the concept of "shifting glow.”

2017

‘Designing Color Eyes,’ a four-color palette of eyeshadows, was conceived and has been a highly popular item since its launch.

2018

15th anniversary. A pop-up event was held under the theme "Impact of Beauty".

2021

The popular four-color palette of eyeshadows was relaunched as ‘Signature Color Eyes,” a new representative product for the brand.

NOW

SUQQU has opened over 70 stores worldwide.

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© SUQQU All Rights Reserved.

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